Welcome To The Future
Finding your perfect shade has never been easier. Now available on THE ICONIC, *try on* lipstick from M.A.C, Benefit and more of your beauty faves wherever you are via our virtual AR in-app experience. The future looks good on you
Questions? Comments? We love hearing from you – share your thoughts in a review. And why not let a friend know about THE ICONIC app too!
New updates and bug fixes to keep your app experience running smoothly.
Questions? Comments? We love hearing from you – share your thoughts in a review. And why not let a friend know about THE ICONIC app too!
New updates and bug fixes to keep your app experience running smoothly.
Questions? Comments? We love hearing from you – share your thoughts in a review. And why not let a friend know about THE ICONIC app too!
New updates and bug fixes to keep your app experience running smoothly.
Questions? Comments? We love hearing from you – share your thoughts in a review. And why not let a friend know about THE ICONIC app too!
New updates and bug fixes to keep your app experience running smoothly.
Questions? Comments? We love hearing from you – share your thoughts in a review. And why not let a friend know about THE ICONIC app too!
Bug fixes to keep your app experience running smoothly.
Questions? Comments? We love hearing from you – share your thoughts in a review. And why not let a friend know about THE ICONIC app too!
Bug fixes and performance improvements.
Questions? Comments? We love hearing from you – share your thoughts in a review. Don't forget to tell your friends about THE ICONIC app too!
Bug fixes and Performance improvements
New updates keep your app experience running smoothly.
We've updated our product page and checkout to offer a gift with purchase when you shop Beauty
Questions? Comments? We love hearing from you – share your thoughts in a review. Don't forget to tell your friends about THE ICONIC app too!
New updates keep your app experience running smoothly.
We've updated our product page and checkout to offer a gift with purchase when you shop Beauty
Questions? Comments? We love hearing from you – share your thoughts in a review. Don't forget to tell your friends about THE ICONIC app too!
We’ve been busy working behind the scenes... again!
Cleaning up smaller issues and paving the way for a brighter future! That’s it for now!
We’ve been busy working behind the scenes... again!
Cleaning up smaller issues and paving the way for a brighter future! That’s it for now!
We’ve been busy working behind the scenes... again!
Cleaning up smaller issues and paving the way for a brighter future! That’s it for now!
We’ve been busy working behind the scenes... again!
Cleaning up smaller issues and paving the way for a brighter future! That’s it for now!
We’ve been busy working behind the scenes... again!
Cleaning up smaller issues and paving the way for a brighter future! That’s it for now!
We’ve been busy working behind the scenes... again!
Cleaning up smaller issues and paving the way for a brighter future! That’s it for now!
We’ve been busy working behind the scenes... again!
Cleaning up smaller issues and paving the way for a brighter future! That’s it for now!
We’ve been busy working behind the scenes... again!
Cleaning up smaller issues and paving the way for a brighter future! That’s it for now!
We’ve been busy working behind the scenes... again!
Cleaning up smaller issues and paving the way for a brighter future! That’s it for now!
- first video shopping experience feature - Watch and Shop.
You can watch the fullscreen video content from style inspiration to interviews and everything in between from the daily.
- wish to see more products after adding an item into the bag? We have added product recommendation for you!
- Minor tech tweaks to make your experience even more seamless
- first video shopping experience feature - Watch and Shop.
You can watch the fullscreen video content from style inspiration to interviews and everything in between from the daily.
- wish to see more products after adding an item into the bag? We have added product recommendation for you!
- Minor tech tweaks to make your experience even more seamless
- Minor tech tweaks to make your experience even more seamless
Enjoy our new shopping screen featuring the easy-to-navigate destination tiles: men, women, kids, and #stayhome.
Click into subcategories like clothing, accessories, and footwear to find the product collections you want faster! All from one handy page.
Enjoy our new shopping screen featuring the easy-to-navigate destination tiles: men, women, kids, and #stayhome.
Click into subcategories like clothing, accessories, and footwear to find the product collections you want faster! All from one handy page.
Enjoy our new shopping screen featuring the easy-to-navigate destination tiles: men, women, kids, and #stayhome.
Click into subcategories like clothing, accessories, and footwear to find the product collections you want faster! All from one handy page.
We’ve been busy working behind the scenes... again!
We fixed some deeplinking issues so web links to our app are even more reliable.
We’ve tested more code to make your in-app experience more stable. Oh and those bugs? They’re gone.
That’s it for now!
We’ve been busy working behind the scenes... again!
We fixed some deeplinking issues so web links to our app are even more reliable.
We’ve tested more code to make your in-app experience more stable. Oh and those bugs? They’re gone.
That’s it for now!
We’ve been busy working behind the scenes... again!
We fixed some deeplinking issues so web links to our app are even more reliable.
We’ve tested more code to make your in-app experience more stable. Oh and those bugs? They’re gone.
That’s it for now!
- Love a style you've seen in the Daily Feed but couldn't find it? Introducing the Lookbook tile. Now tap through and shop the exact item along with related looks. Easy!
- Plus, now add new styles you Wishlist directly onto existing Wishlist Boards, like Europe 2020. Build your looks, share your boards and get inspired – even quicker.
- Love a style you've seen in the Daily Feed but couldn't find it? Introducing the Lookbook tile. Now tap through and shop the exact item along with related looks. Easy!
- Plus, now add new styles you Wishlist directly onto existing Wishlist Boards, like Europe 2020. Build your looks, share your boards and get inspired – even quicker.
- Love a style you've seen in the Daily Feed but couldn't find it? Introducing the Lookbook tile. Now tap through and shop the exact item along with related looks. Easy!
- Plus, now add new styles you Wishlist directly onto existing Wishlist Boards, like Europe 2020. Build your looks, share your boards and get inspired – even quicker.
- Love a style you've seen in the Daily Feed but couldn't find it? Introducing the Lookbook tile. Now tap through and shop the exact item along with related looks. Easy!
- Plus, now add new styles you Wishlist directly onto existing Wishlist Boards, like Europe 2020. Build your looks, share your boards and get inspired – even quicker.
- Now you can use the Parcelpoint map at checkout to find your nearest pickup location. Plus, see your pick up location on the map post-payment.
- Now view directions to your chosen Parcelpoint pick-up location via Order Details.
- Checkout with Mastercard® on THE ICONIC until December 20 for your chance to win an Australian Open 2020 experience.
- we've improved login and logout functionality so your experience with us is even better.
- Now clearly see when items are final sale (not returnable)
- Give us feedback on The Daily feed. Look out for our handy new buttons!
- Our Snap to Shop feature is more accessible
- We've sorted out some bugs and improved tech so your experience is even better
- Now clearly see when items are final sale (not returnable)
- Give us feedback on The Daily feed. Look out for our handy new buttons!
- Our Snap to Shop feature is more accessible
- We've sorted out some bugs and improved tech so your experience is even better
- Minor tech tweaks to make your experience even more seamless
- Now view our updated customer service details on the contact page. So handy!
- BAM! And the bugs are gone...
- Cya bugs! Our tech team has quarantined the lot
- Subscribe to Wishlist notifications in one tap with our new pop-up
• Check out 360° product videos so shopping is even easier, Yaayy
• See all your current offers and promos pinned in the Daily feed - Keep FOMO at bay.
• Our wishlist boards are getting better and better. Check out our name suggestions for inspo!
• Log on even quicker via The Daily section on the app.
• Plus minor bug fixes so your experience is more seamless than ever.
Questions? Comments? We'd love to hear from you!
You asked, we delivered. Introducing our new shiny feature: Wishlist Boards! Now you can organise your Wishlist items to your heart’s content.
Whether you’re shopping for a partner, planning your next holiday, or have a wedding to attend - create a board to curate and compare your wishlist items.
Pro tip: When naming your board, you can also use emojis.
Questions? Comments? We love hearing from you so share your thoughts in a review. Help us help you.
In this release we've mostly fixed bugs and upgraded tooling so we can move even faster in the future
Questions? Comments? We love hearing from you so share your thoughts in a review. Help us help you!
In this release we've mostly fixed bugs and upgraded tooling so we can move even faster in the future
Questions? Comments? We love hearing from you so share your thoughts in a review. Help us help you!
Waiting for an item in your Wishlist to come back in stock (or go on sale)? We've made it a bit easier for you to see when it happens! Just look for the little dot in your profile.
Have your eye on something? Not sure what to wear it with? Now you can! Keep an eye out for products that have our new 'Wear it with' feature!
We also did minor UI updates and bug-fixes.
Questions? Comments? We love hearing from you so share your thoughts in a review. Help us help you.
Sharing is caring, and we're excited to announce our latest feature, Refer A Friend! With your own link you can give $20 to your mates AND get $20 in credit. Score!
We've also fixed crash happening on Android Pie devices, sorry!
Questions? Comments? We love hearing from you so share your thoughts in a review. Help us help you.
Searching is good, searching is great… searching is best when it doesn’t deflate.
That’s right! We have squished a bug which caused the app to crash while searching. No more barriers to finding that perfect spring outfit.
Is there something we should be doing better? Perhaps a bug which is killing your vibe? We are all ears, tell us what you think! android@theiconic.com.au
This fixes a bug encountered by some users where the product details would not load.
If you encounter any issues please contact android@theiconic.com.au
Finding the right size when shopping for clothes online is a pain in the… BUT we've made the process a little easier for you. THE ICONIC is happy to introduce 'Find Your Fit' — just check out any product in the catalog and tap 'Find Your Best Fit' to get size recommendations tailored to you.
What else is new? We now offer kids products for purchase in the app! Happy shopping fam!
We’ve fixed some bugs in search and performance improvements.
We’ve fixed some bugs in search and performance improvements.
We’ve fixed some bugs in search and performance improvements.
We’ve done the usual bug fixes and performance improvements.
Implemented Google Pay as a new payment optionWe’ve also squashed some bugs
Implemented Google Pay as a new payment optionWe’ve also squashed some bugs
We’ve done the usual bug fixes and performance improvements.
We’ve done the usual bug fixes and performance improvements, but we’ve also got a little surprise in store for you. Stay tuned for a new way to picture yourself in your fave items in the ICONIC app!Plus, manage your store credit and check your transaction history through the app. Received a gift card? Now you can redeem it in the my credit section too.
We’ve done the usual bug fixes and performance improvements, but we’ve also got a little surprise in store for you. Stay tuned for a new way to picture yourself in your fave items in the ICONIC app!Plus, manage your store credit and check your transaction history through the app. Received a gift card? Now you can redeem it in the my credit section too.
Introducing Back In Stock notifications and the Daily feed.Missed out on your size? Just tap “Notify Me” - we’ll add it to your Wishlist and alert you if your size comes back in stock.PLUS, get hooked on the Daily. Discover the latest promotions, style edits, trends and more, updated every day.
Introducing Back In Stock notifications and the Daily feed.Missed out on your size? Just tap “Notify Me” - we’ll add it to your Wishlist and alert you if your size comes back in stock.PLUS, get hooked on the Daily. Discover the latest promotions, style edits, trends and more, updated every day.
Introducing Back In Stock notifications and the Daily feed.Missed out on your size? Just tap “Notify Me” - we’ll add it to your Wishlist and alert you if your size comes back in stock.PLUS, get hooked on the Daily. Discover the latest promotions, style edits, trends and more, updated every day.
Introducing Back In Stock notifications and the Daily feed.Missed out on your size? Just tap “Notify Me” - we’ll add it to your Wishlist and alert you if your size comes back in stock.PLUS, get hooked on the Daily. Discover the latest promotions, style edits, trends and more, updated every day.
Introducing Back In Stock notifications and the Daily feed.Missed out on your size? Just tap “Notify Me” - we’ll add it to your Wishlist and alert you if your size comes back in stock.PLUS, get hooked on the Daily. Discover the latest promotions, style edits, trends and more, updated every day.
We fixed some bugs and improved overall performance
We fixed some bugs and improved overall performance
Your shopping experience just got personal. Follow your favourite brands, edit your list at any time, and filter your catalogue to show only the labels you like.PLUS, you can zoom in on all images to see the finer details like prints, fabrics, fastenings & more.